Whether you’ve recently developed an ecommerce presence or have been active in the online world for many years, it’s immensely important to continually examine and optimize your digital marketing efforts. If you don’t take this important step, you run the risk of maintaining an average online presence that precludes you from maintaining a competitive edge that results in substantive conversion. Luckily, there are several systems and strategies you can implement to take the quality of your online image from average to excellent. Read on to learn more about how to make online excellence your company’s new normal:
1. Know The Rules.
People who are serious about optimizing their ecommerce outcomes should first consider whether they’re conforming to the digital marketing rules and regulations created by authorities such as Google. Whether you intentionally or unwittingly break these rules, doing so could compromise key factors such as your level of online visibility and conversion rates. With this reality in mind, make sure that you take things like white hat vs. black hat SEO very seriously. As many marketing experts know, white hat SEO is basically the practice of using optimization techniques which focus on a “real” or human audience. This modality stands in opposition to focusing on how to appeal to search engines. Another component of white hat SEO modalities is that they involve conforming to search engine policies. Some of the more common white hat SEO modalities include keyword analysis, link building, writing content directed at a human audience, and backlinking. Perhaps not surprisingly, white hat SEO is also referred to as ethical SEO.
Unlike white hat SEO, black hat SEO is not particularly ethical. In fact, it typically involves using aggressive search engine optimization techniques which are geared towards a search engine instead of a human audience. Typically, the strategies utilized do not conform to the search engine guidelines. Some of the common black hat SEO strategies include doorway pages, invisible text, keyword stuffing, and the use of unrelated keywords. Another common black hat SEO strategy is page swapping, a process which involves changing one’s webpage once it has already attained ranking by the search engines.
2. Utilize A/B Testing.
It’s no secret that one big secret to success with the digital marketing process is using A/B testing to gauge results. This process is imperative because you don’t want to spend time and other forms of energy implementing online advertising strategies that don’t really help you communicate with and then convert prospects in an expedient manner. Luckily, there are multiple types of testing modalities you can utilize to gauge the efficacy of your advertising strategies. One is A/B testing. This mode of testing will involve you creating two web pages (A & B) and subsequently determining which one of them your audience responds most positively to. Note that there are several key elements of the web page that you’ll need to isolate and examine. Some of them include:
• call to action
• visual imagery
• form fields
• overall layout
In some cases, the A/B testing process can seem like a daunting task. To prevent the process from becoming overwhelming, there are multiple strategies that you can use. One is breaking the entire procedure down into several steps that you will systematically implement. Some of them include:
• collect the relevant information
• create your hypothesis
• do the experiments
• identify your primary goals/objectives
• develop variations
• analyze your results
3. Tap Into The Power Of Content Contribution.
One final strategy that you can deploy to expedite and optimize the marketing process so that you can continually attain exceptional results is tapping into the power of content contribution. When individuals with authoritative or influential voices write content which affirms the value of your brand, prospects are more likely to become interested in what you have to offer. As such, you want to encourage people such as celebrities and influential bloggers to create work regarding your brand. There are many ways to go about making this happen. One is by simply asking these individuals to write content on your behalf. Another is by building up your company’s reputation and credibility to the point that your level of social proof and image is so substantive that other people will want to be affiliated with you.
Keep Building Your Business In The Offline Domain
Another strategy you can implement to keep your business in full bloom is growing it in the offline domain. Anything from attaining great HVAC services to implementing cutting edge networking strategies can help your organization remain on the path to dynamic growth. In the event that you need to update commercial devices such as rf power dividers, know that the professionals of Werlatone can provide you with the equipment you need.
If you want your online presence to maintain the excellent edge necessary to ensure that you can get people excited about your brand, know that you can do it. Use some or all of the ecommerce strategies outlined above to ensure that you can build your business in a dynamic, profit-yielding manner!